International Day for the Elimination of Racial Discrimination 2023

Project Objectives:

• Develop a series of compelling and informative videos focused on International Day for the Elimination of Racial Discrimination 2023.

• Highlight the meaningful reflections of individuals and workers at City Hall on what the day symbolizes for them.

• Promote awareness, unity, and inclusivity within the community.

• Showcase the City's commitment to tackling racial discrimination and fostering a diverse, inclusive society.

Project Scope:

Content Strategy:

• Collaborate with City Hall representatives to identify key individuals and community members to interview.

• Create a content outline for the video, focusing on personal stories and reflections on racial discrimination.

• Develop a release schedule to ensure timely delivery of the video content to coincide with the significance of the event.

Pre-Production:

• Coordinate interviews with community leaders, City Hall workers, and citizens to share their thoughts and personal reflections on racial discrimination.

• Ensure that each interview provides a unique and authentic perspective.

• Assemble a production team, including videographers, directors, and sound technicians, to ensure high-quality filming.

Production:

• Film on location at City Hall, capturing individuals’ testimonials and meaningful moments.

• Include wide shots of the event, ensuring the vibrant atmosphere and diversity of participants are reflected.

• Record impactful interviews that highlight personal experiences and the importance of combating racial discrimination.

Post-Production:

• Edit the footage to maintain a clear, concise, and powerful message.

• Add graphics, quotes, and key facts to enhance understanding and create a more engaging experience for viewers.

• Optimize the video for multiple platforms, ensuring accessibility with captions and subtitles.

Distribution and Promotion:

• Launch the video on the City of Montreal’s website and social media platforms, highlighting the significance of the day and raising awareness of racial discrimination.

• Promote the video through email newsletters, blog posts, and city social media channels to maximize its reach.

• Encourage viewers to engage with the content by sharing their own thoughts and reflections in the comments or on social media.

Results:

The International Day for the Elimination of Racial Discrimination 2023 video shoot successfully captured powerful testimonials, reaching thousands of viewers across digital platforms. The video sparked conversations, reinforced the community's commitment to racial equity, and brought attention to Montreal’s efforts in eliminating discrimination. City officials reported a significant increase in community engagement and positive social media responses, with many citizens sharing their personal stories and insights.

Lessons Learned:

• Authenticity and Personal Stories: The interviews highlighted the value of authentic, personal experiences in delivering a powerful message that resonates with the audience.

• Engagement and Awareness: Combining interviews with impactful visuals and facts helped amplify the message and fostered community engagement.

• Promotion & Accessibility: Ensuring that the video was accessible across multiple platforms and promoted through diverse channels increased its reach and influence.

This project showcases how powerful video content can serve as a tool for social change, awareness, and community engagement, helping foster a more inclusive and empathetic society.